As an independent sports bookmaker, one of the best ways to boost your bottom line is to look for ways to draw some extra action out of your sports betting customer base during the times of the year when football and college basketball are off the board. The big offshore books do it all the time with a variety of betting options for MLB games as well as the NBA and NHL Playoffs.
One of the best ways to capture bettor’s attention this time of the year is offering betting odds on series prices. The extensive 162-game MLB regular season schedule is made-up of three and four game series and from now until the start of summer, the NBA and NHL playoffs offer a great opportunity to capitalize on betting lines for seven-game series. The best thing about these extended series is that the lines can still be adjusted as the series’ wear on. It is almost like live in-game betting, but the bets get placed on a live on-going series.
Hopefully you are working with a Pay Per Head service that can bring you series price odds for everything mentioned above. If not, then it is definitely time to seek out a new price per head provider that can match all the betting lines that the big online books are constantly putting on their boards.
You never want to run the risk of having even one of your customers look elsewhere to place a bet since there is always the risk they will never come back to your bookmaking service. The top PPH services in the online sports betting industry today pride themselves on having the right sportsbook software solutions that can completely level the playing field with the big online books when it comes to betting on the games. Most of the big players in this industry will also give you the ability to instantly move your own betting lines and change your offerings to best meet your particular business needs.
One of the best things about marketing series price odds to your customer base is the simple fact that most of the money bet will be incremental to the existing action coming in on the individual games. This added revenue stream can help to improve cash flow during the time of the year when it can be an issue. If you are concerned about added negative exposure if you cannot play one side off against the other with this type of bet, then just add some betting limits to these types of wagers.
Another important reason to offer things such as series price odds is to help position yourself as a full-service sports bookmaker. Today’s mobile technology has made it easier than ever to place bets and working with the right Pay Per Head service has made it easier than ever to carefully track and monitor all the action coming in.
Through the backend access to your PPH provider’s sports betting software you should be able to create any number of business reports that can paint a very clear picture of what is going on with your betting customers on a daily basis. This type of control makes it very conducive to staying well ahead of the curve on the action coming in as well as opening the door to an expanded array of betting options such as series prices and other game props.
Do yourself a favor and contact your current PPH service today to find even more ways to add revenue streams to your existing operation. If they cannot come up with any, then it is time to start shopping for a price per head provider that can.
