Summer is often considered the offseason when it comes to sports betting since most of the major sports leagues are either shutdown or still preparing for the start of a new season. The lone major sports league running this time of the year in Major League Baseball and with the help of a quality Pay Per Head service, you can not only survive as an independent bookmaker in the dog days of summer, you can actually thrive if you know how to make the most of what MLB betting does bring to the table.
The math on betting MLB games is pretty simple. There are 30 teams playing an extended 162-game schedule so with the exception of the All-Star break in early July there any number of betting opportunities on any given day. What you need to do as an independent bookmaker is develop a marketing plan for going after your piece of the action. A great starting point is working with your price per head provider on building-out your betting board with everything MLB has to offer.
The basics of betting on moneyline odds, run lines and total lines is just a starting point when it comes to baseball. You can easily expand all of these types of wagers into a live in-game betting application. Live in-game betting on baseball is a great way to add some excitement to what many bettors would call a slow moving sport. Betting on sports is all about creating action and with live in-game odds that change as the game progresses you will quickly find that you have a very captive audience.
Another great way to build additional action for MLB games is team and player prop bet odds. You need a price per head service that can bring you prop bet odds on a daily basis for all of the games. You would be amazed what you can bet on when it comes to props for baseball, but you need to market this kind of action to your entire customer base. Betting MLB props may not be for everyone, but they still have the potential to provide a very lucrative return so any extra business you can generate is almost guaranteed to be highly profitable.
The main thing to keep in mind is that it is going to take some extra work on your part to build your MLB business since many of your recreational customers probably shy away from this sport to build up a bankroll for the upcoming football season. It is your job to get your customers interested in betting on baseball and one of the best ways is by educating them on how to bet on the sport. A simple MLB betting guide is a great start, but you can take things even further by coming out with advanced betting tips and strategies that provide some good insight on the ins and outs of betting on MLB games.
As mentioned, a large variety of betting options is a great way to expand your overall MLB action, but it will also help if you give your customers a good reason to bet on the games. Maybe you can put together some kind of overall bonus incentive just for MLB betting. You could offer reduced juice for total line bets or a free play option for betting on multiple games. You can always start small and then expand accordingly from there.
One of the best things about betting on baseball is that once a sports bettor gets hooked on MLB action they will probably remain a loyal customer for life. While football and basketball will always garner most of the attention from the betting public, MLB betting is still a very viable and profitable way to make money at a time of the year when it is the only game in town.