The upcoming college bowl season is a once-a-year opportunity to build some additional bottom-line profits for your independent sports bookmaking business, but you need to have the right Pay Per Head service in place to make the most of this three-week sports betting spree.
Betting on college football is big business these days for private bookies and the when the 40-game plus bowl season gets underway in mid-December it gives you one last chance to make some serious money right into the New Year. It is the only time of the year when you have college football action on just about every day of the week, so you need to have a Pay Per Head site in place that can deliver all the betting lines you need, when you need them.
Along with the basics such as spreads and total lines, which are normally available well in advance of the opening kickoff for all of the games, you need to build out your betting board with moneyline odds, live in-game betting lines and prop bets as the bowl schedule progresses. It is up to you to make the most of this unique betting opportunity with your overall offerings and it is up to your price per head provider to help you level the playing field with the big offshore sportsbooks that you know will go to great lengths to attract sports bettors to their million dollar sites over the next few weeks.
Having the right Pay Per Head site in place to help you run and manage your own sportsbook will free up the majority of your time to market your bowl season lineup to both existing customers as well as potential sports bettors looking for a new outlet to bet on the college bowl games. This is where a highly professional online presence can really move the dial when it comes to growing your overall customer base. Most of today’s top price per head services can set your bookie business up with your own customized website that has been built with your specific business needs in mind. Best of all, this is usually included at no extra charge other than the weekly price per head fees you are already paying for your active betting customers. If for some reason this is not the case, it could be time to seriously consider finding a PPH service that can provide all the business and marketing tools needed to be successful in this highly competitive industry.
Once you have your marketing plan in place for the upcoming bowl season, you should add some in-house bonuses and incentive programs to the mix to generate even more betting action for the games. The big online sportsbooks are always offering any number of perks to both new and existing customers and so should you. Never assume that even your best customers are placing all of their action with your bookmaking business. However, if you are willing to give something back in the form of free bet bonuses or a reduced juice option on commissions, this will go a long way at building loyalty across your entire sports betting customer base.
Another big reason why you need the right Pay Per Head site in place to make the most of college bowl season is quick and easy access to any number of business analytics that are designed to keep you way out in front of the action coming in. With so many football games in such a short period of time, you will want to steer clear of any unwanted negative exposure that could cut into cash flow and overall profits.