One of the best things about working with a Pay Per Head site when it comes to running and managing your own independent bookmaking business is the wealth of information at your fingertips through the backend access to their online bookie software. All of the top price per head services have sportsbook software solutions that can provide all the vital information you need, when you need it. It is simply up to you to come up with a plan on how to use this information to build your bookie business’s bottom line.
A great starting point is to create individual account profiles for each and every one of your current sports betting customers. These profiles can also include any credit and betting limits that you wish to put in place. Individual player reports are crucial to keeping you well ahead of the curve when it comes to all the daily betting action coming in. Creating a solid sense of control over things will let you act on opportunities as opposed to reacting to issues that could have a negative impact on cash flow as well as overall profits.
Gaining control of all the action coming in is just a starting point to building your bookie business through player reports. Moving forward, you can also use this real-time player information to formulate future marketing plans to help expand your betting action in a profitable way. Once you begin to recognize betting patterns and habits for each of your sports betting customers, you can then tailor future bonus incentives and promotions to enhance their betting action with your bookie business.
For example, if you detect a certain group of bettors that love the added action of live in-game betting, you could fashion a bonus program that would encourage them to increase the amount of action they place with these types of bets. You could also build this piece of the business with expanded offerings for live in-game wagers. You should always have in the back of your mind that your betting board can rival what even the biggest offshore sportsbooks are offering online. Understanding what your players want, when they want it through automated player reports can accomplish this goal. Do not get caught assuming that any of your customers will not look elsewhere to place a bet if that action is not available on your board.
The other big way to use automated player reports to build your bookie business is by working with your Pay Per Head site on ways to grow your overall customer base while building bottom-line profits for your entire operation. What has worked in the past with existing customers is sure to appeal to potential sports bettors interested in working with a private bookie. You can already offer the personal attention to detail that the big, faceless online sportsbooks can never match; however you still need to position yourself as a full-service sports bookmaker that has the sportsbook management tools to level the playing field with your larger competitors. Having a keen sense of what attracts existing bettors to your service, will allow you to develop the proper marketing approach to bringing new customers into the fold.
Real-time Information in today’s highly technical world of online sports betting is vital to both the current and future success of your independent sports bookmaking business. As part of the weekly price per head fees you are already paying for your active betting customers, you owe it to yourself to explore different ways to use this information to your benefit and a great starting point is to drill things down to the individual player level.
