By Dave Schwab
One of the biggest changes over the past few years when it comes to Internet sports betting is the dramatic shift towards the use of Smartphones and other hand held devices to actually place a wager. While many of the big offshore sportsbooks operating online have worked hard to upgrade their mobile platforms during this same time frame, so have all the top Pay Per Head sites offering an online bookie software package for independent sports bookmakers running and managing their own sportsbook.
If you are a private bookie looking to compete in what can be a very tough business environment, then your top priority has to be securing the right online betting software solutions to successfully level the playing field with the big online books. With the right business tools by your side, you can also run and manage your own sportsbook to create a business that is profitable on an ongoing basis.
One of the best features of a mobile platform for online sports betting is a complete menu of betting options that is continuously updated with all the latest betting lines. By working closely with your price per head provider, you can make instant changes to your board while also moving any betting lines as needed based on the current action coming in. This advanced online software application is designed to always keep you ahead of the game and in control of all the day-to-day transactions that take place in a business of your nature.
Another important aspect of utilizing mobile wagering menus as part of your everyday bookie business is the value it adds to your business. Instantaneous communication and real time information are a way of life in today’s modern society. Everyone expects information to be right at their fingertips and that includes anyone looking to bet on tonight’s big game or any other sporting event on the board. Unfortunately, patience is no longer a virtue when it comes to many avid sports bettors these days, so you need to always stay one step ahead to keep from falling behind your competition.
The simple fact that your online bookie software can continuously update your betting board with real time betting lines and odds goes a very long way towards keeping the field completely level against your biggest competition. In fact, the operating systems and internal mobile software platforms that today’s top Pay Per Head sites incorporate as part of their online bookie solutions would rival what even the biggest offshore sportsbooks are using to power their million dollar websites.
Mobile wagering menus can also be used as a very powerful marketing tool for your private bookie operation. Spreading information to your entire sports betting customer base in a concise, timely and effective manner adds a very high level of professionalism to the services you offer. Today’s sophisticated sports bettors are looking for the added level of customer service and attention to detail that only you can provide as a private bookie. When someone has to deal with any of the big offshore books for their betting action they become just another face in the crowd. You can use things such as mobile betting and real time betting updates as another point of difference when it comes to the high level of customer service that you can bring to the table.
The entire online sports betting industry continues to evolve as a very rapid pace and if you want to build an online bookmaking business that can survive the test of time, you need a Pay Per Head site that also has the vision and the means to take your business to a whole new level of success you may have only dreamed about in the past.
