Brand recognition can drive the price in the sports investment market to prohibitive prices.  Imagine all the old money that poured it on the Fighting Irish this weekend.  The books know this and offer inflated prices from the get go.  On your Labor Day Edition of The Brink, we will look at what a name can do for you in betting sports and what you wont be able to get in New Hampshire anymore by some of the more popular drink names there.

Stripper Mom?!

Little old New Hampshire turned out to be a hot bed of saucy names and eventual censorship.  The Liquor Commission there sent out 500 copies of a black book of drinks to establishments all over the state that sent booze.  Little could they envision that people might get upset with drink names like Stripper Mom, the busted rubber, and of course the ever popular panty dropper.  These sensitive types went all the way to the governor who on July 25th started the official recall of the books.  Never mind that the bars will still be selling the drinks designed to do these actions like the pantry dropper. Just so that we do not see or hear the name and then it will be okay.

Name Does Not Cover Flaw

Last year said team losses at home against team it should not.  Ohio State was exploited by having Va. Tech stack the line and dare them to throw deep.  Buckeye receivers did not rise to the challenge and lost.  Since then, OSU went on their monster streak and won it all last year.  However, the start of the season sees the same thing but transplanted to Blacksburg.  Ohio State has talent but little of it is experienced in the receiving core once again.  Injuries and suspensions for the first game have the Buckeyes gasping for air.  All of this and their brand name has them at -14 tonight.

Ask The Bookie has asked around the office and most everyone here knows that the line for this game is off.  The Hokies sport a better team than last year that pulled off the impossible.  No we are not recommending the home run money line.  However for the Labor Day Free Pick of the Day, we are prompting you to invest in the Hokies at +14.  Good fortune tonight and we will see you bright and early on Tuesday here at The Brink.