Contrary to popular belief from the majority of sports media outlets, football is not the only game in town right now. This is especially true when it comes to making money betting on the games. The end of October marks the start of another season of basketball in the NBA and getting off to a fast start at the betting window could hinge on where you decide to place your NBA bets.

Unless you focus exclusively on the NBA when it comes to handicapping and betting the games, you probably have an existing account with one or more online sportsbooks. This is a good starting point when it comes to finding the right sportsbooks for betting NBA games, but you should never automatically assume that your current books are the best choice to maximize your return on investment with this sport.

Just about every online sportsbook will go to great lengths to attract sports bettors to their sites before the start of a new season of college football and the NFL, but they tend to focus all of the energy as well as their incentive and bonus offers on this sport. The smart online sportsbooks already know just how big NBA betting really is and they are the ones that will go out of their way to try and attract basketball bettors when the new NBA season kicks things off in an extended 82-game regular season.

While it will probably take some extra time on your part to track down the books that cater to a NBA betting crowd, but getting in on the ground floor of a new season can pay larger dividends down the road. There are far more betting opportunities with the NBA than with the NFL and your early handicapping efforts at the beginning of the season will put you in excellent position to capitalize on NBA games long after the Super Bowl is in the books. Betting the NFL is a sprint that can easily go off the rails with a few bad weeks. Betting the NBA is a marathon that has the potential to create some long-term profits to your overall sports betting bankroll.

One of the best ways to find a sportsbook that is committed to building its overall NBA business is to search its website. Right off the bat you might come across some lucrative bonus offers and incentives to take your NBA action to their bookmaking service, but you might also come across some extremely useful information when it comes finding insider tips on how to bet on pro hoops.

Today’s top online sportsbooks do not simply view themselves as a betting outlet. Rather, their ultimate goal is to become your one-stop shop for everything you are looking for when it comes to betting on any sporting event. By being your own personal “subject matter expert” in the world of sports betting, they are looking to earn your trust as well as your betting dollar for every sport you bet on. That is why it is important to find a book that is a full-service operation that will go to great lengths to promote every sports betting opportunity, especially one as big as the NBA.

If you do love betting on the NBA, the main takeaway should be to get started on this season’s betting strategy now. It probably makes sense to take things slow during the first few weeks to get a good feel for all 30 teams, but you should have your top NBA betting outlets in place before opening day so you are still in position to take advantage of any betting opportunities that might roll around.