Whether you are the type of person that makes New Year’s resolutions or just keeps rolling along with the current game plan, the start of any new year is an excellent time to look back at what is working and what is not. This is especially true if you are a private bookie trying to successfully run and manage your own independent sportsbook.

If you decided to go it alone in 2017 without the help of a Pay Per Head site’s online sports betting software solutions, then you are already way behind the curve when it comes to running a bookie business that is built for the long haul. The online sports betting industry continues to grow at a very rapid pace and so does the highly competitive nature for anyone involved. The big offshore sportsbooks operating online will go to great lengths to attract the sports betting public to the services they have to offer. Even other local bookies can become a competitive factor if you do not have the proper online software solutions in place.

The days of taking sports bets on the phone are quickly going away and most of today’s sophisticated sports bettors are looking for online outlets with a highly modernized mobile platform that caters to every type of handheld device with Internet access. If you are happy with the way things are, you better enjoy it while it last since you are well on the way to becoming obsolete.

If you are one of the many private bookies that understand the value of a quality Pay Per Head site when it comes to handling the online administrative end of the sports betting business, then now is the time of the year to do one of two things. The first is to thoroughly evaluate your current PPH service to make sure that it is meeting all of your business needs. If you are not completely satisfied with the online bookie software in place, then it is the perfect time to look for a price per head shop that can help you completely level the playing field with the competition.

If you are happy with your current Pay Per Head online bookie software provider, then the month of January is the perfect time to ensure that you are taking full advantage of everything they do bring to the table for the low, weekly price per head fee charged for your active betting customers. Many of the top PPH sites will provide you with an account manager that can walk you through all the features and benefits of their online betting software solutions.

Are you making the most of fast and easy access to betting lines for all the games every single day of the year? Are you making the most of a customized website that is designed and maintained to meet your specific business needs? Are you fully utilizing a large complement of different business analytics that can easily be accessed through any number of reports located in the backend of your Pay Per Head software package? These are just a few of the main questions that you have to ask yourself when it comes to getting the most out of those weekly price per head fees you are currently paying.

The goal of any small business is to grow and expand your customer base while also adding profit to your company’s overall bottom line. Even if you had a great run in 2017, things can always be better. The first step in building a private bookie business that can provide year-round profits on a year-to-year basis starts with have the right Pay Per Head business partner right by your side.