By Dave Schwab
Horse racing is a year-round sport, but there is something special about the first Saturday in May when it comes to betting on the races. The annual running of the Kentucky Derby at Churchill Downs for the top three-year old thoroughbreds in the nation kicks off the Triple Crown racing season, which also included the Preakness Stakes at Pimlico later in May and the Belmont Stakes at Belmont Park in New York early in June.
Running and managing your own racebook as an independent sports bookmaker can create a very lucrative stream of income for your overall business and with the help of your Pay Per Head online bookie software provider you can have one up and running in no time. The best thing about adding a racebook to the mix, especially this time of the year when everyone is looking to book some action on these three races, is that the software application needed to get started online is already included in the weekly price per head fee you are paying for your active betting customers.
The top Pay Per Head sites can provide fast and easy access to an expanded number of race tracks all across the nation and around the globe. This makes it well worth your while to market this added betting option to both your existing customer base as well as to potential horse bettors that may be looking for the added level of service and personal attention to detail that only you can provide as a private bookie. By adding some additional horse bettors to the mix during the Triple Crown racing season, you should be able to create some long-term dividends by booking this extra action on horses all year long.
The Kentucky Derby offers up an excellent chance to jumpstart your racebook given the overall volume of betting action generated by this single race, but the entire card at Churchill on that first Saturday in May is loaded with major graded stakes events including the $1 million Kentucky Oaks for the top three-year old fillies in the nation. Two weeks later at Pimlico, you have a full card of stakes races leading up to the running of the Preakness. You can continue to build your horse racing betting volume all the way into June when Belmont Park offers up its race card on the second Saturday of the month built around the final Triple Crown event; the Belmont Stakes.
This wall-to-wall horse racing action can set the stage for an entire summer of added profits given just how many major graded stakes races remain on the schedule over the next few months. This is all in addition to the regular daily card action at some of the top race tracks in the country.
If you have been waiting in the wings when it comes to adding a racebook to the mix, now is the time to contact your PPH service to get one started. Horse racing is a year-round betting activity that can help fill the void in both your weekly cash flow as well as your overall profit picture when the sports betting calendar begins to slow down.
The Kentucky Derby is the perfect betting event to get things started in the right direction given the overall amount of action it can quickly generate for your bookie business. While it is going to take some additional time and effort to get things rolling, running a full-service racebook with the help of your Pay Per Head provider will prove to be well worth it in the long run.
