In order to start a bookie the first and most important step is to find a pay per head (PPH) provider. There are many companies offering PPH services in the betting industry. In this guide I’m going to help you find the best PPH shop. By spending some time finding a PPH shop, you’ll set your new business up for success from the beginning.
You don’t want to scramble at the last minute when looking for a pay per head service. It’s a good idea to plan ahead and research your options. The first thing you should consider are your needs, such as your budget, required features and more. When you have an idea of what you require, it’s a lot easier finding the best pay per head service.
►Price / Budget
There are options are various prices available. Some providers offer multiple packages at varying prices based on your needs as well. You can theoretically pay as little as $1/head if you don’t require many features, but expect to pay a bit more for full service. Depending on the size of your player list, you’ll be paying from $5-$10/head for a complete suite.
You also need to consider some of the features available. Some PPH providers will allow bookies to operate a functional customized website using the bookie software. You can build your own brand and your players won’t even know you’re using a PPH service.
If you had to build your own website or you needed to provide your own 24/7 support and wagering clerks, you’d be spending a lot of money. For small and medium sized bookies, it’s much more economical to pay a flat fee per player rather than worry about providing all of the features a PPH service offers. Your players will love you for it as well.
►Features
PPH providers supply the betting software, customer support, betting clerks, oddsmakers, automated reports (financials, open wagers, etc.) and much more. The best pay per head services will have call centres for your players as well as more technology. Bookies will be able to not only accept sports bets, but also horse racing betting and casino games.
Licensing the software, betting line feeds, results feeds and hiring clerks to provide player support and to grade wagers is expensive. You won’t need to worry about of these things by partnering with a PPH shop and you can do so at a low fee per player. Another feature that the best shops offer is the ability for your bettors to wager on mobile devices.
►Finding the Best PPH Provider
Now that you have an idea of the available features at PPH shops you can start to build a plan on what you require based on your needs. Now is the time to read through our PPH reviews to find the best pay per head providers. There’s also a lot of information online in betting forums, but make sure you validate the information you’re reading.
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